Strategic marketing support, built around your brand.

fractional services for lifestyle and wellness founders

Hi, I’m Clare. I’m a brand strategist and creative lead with a soft spot for thoughtful marketing, a well-organized Google Drive, and founders doing work that matters.

I partner with lifestyle and wellness brands that are intentional about how they show up and need a strategic collaborator to bring clarity and momentum to their growth.

Over the past decade, I’ve led brand and marketing strategy for nonprofits, startups, lifestyle companies, and national campaigns - always with a grounded approach that helps teams move forward with purpose.

At the heart of it, I love helping people articulate what they’re here to do and building the systems to support that vision. Whether I’m leading or working quietly behind the scenes, I’ll meet you where you are and make the process feel less overwhelming (and maybe even a little fun).

Also: a chronically online mom, writer, former agency founder, and pop-culture enthusiast.

Fractional Brand & Marketing Support

Flexible, cost-effective support — whether you're launching something new or upleveling your brand, we start where you are and move forward with clarity and confidence.

  • Each partnership is unique & customized to be adaptive and aligned with your goals. Services may include:

    • Brand & marketing strategy

    • Content strategy & storytelling

    • Copywriting & messaging support

    • Social media planning & guidance

    • Email marketing & digital channel oversight

    • Paid media & growth marketing support

    • Campaigns, launches, & brand activations

    • PR, outreach, & community-building

    • Strategic partnerships & collaboration opportunities

    • Creative direction & brand consistency

    • Website updates & optimization

    • Insights, reporting, & ongoing refinement

    • Access to strategy sprints, workshops, & 1:1 consulting

    • & more!

    Looking for something that’s not listed here? Let’s talk about it!

  • We’ll start by getting to know each other. I want to know all about your brand, your goals, what’s working, what’s not, and what you’re dreaming about next. From there, I’ll put together a plan that meets you where you are and supports where you’re going, at a pace (and budget) that actually feels good.

    My approach is thoughtful and collaborative, with plenty of room for real life. I’m not here to add more stress; I’m here to bring clarity, ease, and forward motion. Sometimes that means leading, sometimes it means being your sounding board. I’ll shape my role around what’s most useful to you.

    Support can be structured as a one-time project or a flexible part-time retainer. Retainers start with a 3-month commitment so we can build momentum and see what’s possible. Most clients choose to work together long-term once we’ve found our rhythm!

    Communication is open and always transparent. I work closely with you, your team, and any creative partners to keep your brand and marketing aligned, consistent, and moving in the right direction.

  • Yes! I offer social media management as a standalone service or as part of a broader retainer.

    I support strategy, planning, scheduling, and engagement — working with your existing content or collaborating with trusted designers to bring your brand to life online.

    Social support is offered in several package options, depending on your preferred involvement level and goals. Let’s find what fits!

  • That’s totally fine! Many founders come in with ideas, questions, or scattered needs, and we sort it out together.

    A discovery session is the perfect first step to get clarity, identify what’s most pressing, and shape the right kind of support for where you are now.

    Not quite ready for a long-term engagement or just need to brainstorm a few ideas? Book an Office Hours session for quick, focused support.

✽ NEW ✽ 1:1 Office Hours

Clarity without a long-term commitment.

These focused, strategy sessions are designed to give you expert insight and actionable next steps, exactly when you need them.

We’ll dive into whatever you’re navigating right now: a brand pivot, marketing ideas, messaging updates, seasonal planning, or just untangling your to-do list.

You’ll leave feeling confident, aligned, and ready to move forward.

Let’s Work Together

I’m currently taking on new clients and would love to work with you! Share a bit about yourself below and I’ll get back to you within 72 hours.